Problem headline Tell them what your offer willsolve in a way thatstops them in their tracks and catchestheir attention. Intro paragraph Itshould either: Speak to what they’re are struggling with or… What they want their life to look like after or… Say the opposite of what the common thinking is about their problem Introduce your offer Put the name of your offer out their boldly and triumphantly! Brainstorm and come up with something catchy. Use Thesaurus.com to come up with some fun namesthat have some awesome alliteration. What do they get? Tell them what you are going to give them in return for their dollar bills. Bullet points are perfect. Make sure you avoid industry jargon. Testimonial Here is a lovely place to put in a glowing testimonial from one of your adoring clients. Benefits Tell them what isreally in it for them, but not just generalities. It’s about them and how you save them money, time, headaches, and from embarrassment and whatever else you can think of. How it works Let them know what happens after they give you their dollar bills. Testimonial Here is a lovely place to put in a glowing testimonial from one of your adoring clients. Address their objections Think of all the clients who have expressed their concerns about working with a person who does what you do. Bring those points up. Yes, bring them up. They are already thinking them. And because you answered their objections, what other reason could they have to say “no”? SALES PAGE FORMULA PAGE 2 Testimonial Here is a lovely place to put in a glowing testimonial from one of your adoring clients. Tell Them What to Do After they have read all of this, let them know what you need them to do next. Either you tell them they need to click a “Buy Now” button or they need to email you to getstarted. Offer them an alternative Maybe they don’t want to hire you today, but they like you and want to hear more from you. This would be the place to invite them back to your newsletter or Facebook page.